Science "Sleepmaxxing" trend has young adults optimizing their sleep. Experts share some do's and don'ts.


By Sara Moniuszko, Cristian Benavides, Edited By Paula Cohen
December 19, 2024

How to get an ideal night of sleep has been trending on social media. It's called sleep optimization, or "sleepmaxxing," and it's particularly popular among younger Americans.

From using sleep trackers to sleeping with mouth tape, social media users are sharing tips online for what they do to catch more Z's — and millions of people are paying attention.

Kamila Charles, a college senior in Florida, is among the many young adults who are now prioritizing their sleep routine.

"Magnesium, I do my skin care, I put my hair in rollers," she said of her nightly rituals. "I'm trying to figure out what works for me because it is hard."

Another student, Craig James, told CBS News he makes sure his room is dark, quiet and cold for optimal sleep. "No television on, no nothing," he said. Many sleep experts echo that advice.

One recent analysis found members of Gen-Z spend more time sleeping than any other generation. That same survey showed they also spent more time exercising and prioritizing self-care than others.

"They just want to make the quality better, which is a good thing," Dr. Rafael Pelayo, a clinical professor at Stanford University's Sleep Medicine division, told CBS News. "Even though they may be considered good sleepers overall, they want to make their sleep even better."

A recent Gallup survey found a majority of Americans — 57% — said they would feel better if they got more sleep.

The American Academy of Sleep Medicine recommends 7 to 8 hours of sleep per night, though it depends on age and other factors.

Middle schoolers should get about 9 to 12 hours a night, high schoolers about 8 to 10 hours, and adults more than 7 hours, Dr. Nidhi Kumar recently told CBS News New York.

"How many high schoolers are really sleeping that much?" Kumar said. "We are a country that is chronically sleep deprived."

Sleep scientist Vanessa Hill recently told CBS News the sleepmaxxing trend may be beneficial because it gets people thinking about their sleep.

"So I think overall, it's good," she said, but warned, "sometimes when people can be too perfectionistic about their sleep, it can backfire."

Risks of the sleepmaxxing trend​

Despite the wellness intentions, experts say some aspects of this trend could do more harm than good.

"A lot of the things people do are not necessarily evidence-based," Pelayo said. He also warns against obsessing over smartphone sleep trackers.

Kumar agrees, saying the problem with tracking your sleep is it can become obsessive.

"People can actually start dealing with an anxiety about trying to get to sleep," she said.

She also says people should avoid mouth taping, a practice many have seen on social media.

"I'm going to say a hard no to mouth taping. It can actually be quite dangerous. It can increase snoring. It can cause anxiety, suffocation. It can cause a reduction in oxygen levels in certain susceptible individuals," she said.

Kumar advises against the many pills and potions being promoted online, but says two supplements can be useful.

"Certain forms of magnesium, magnesium threonate, crosses the blood brain barrier (and) can help with sleep," she said. "And if you're dealing with jet lag, melatonin can be helpful. Other than these two supplements, nothing else has really been shown to work."

Benefits of better sleep​

Sleepmaxxing is helping to repopularize certain aspects of good sleep hygiene that everyone should try to embrace, Hill said.

"Things like try not to use your devices for half an hour or so before bed. Try to stick to a consistent bedtime. Try to have a relaxing wind-down routine. All of these things can set us up for a good night's sleep," she said.

Improving sleep is a positive step for overall health.

Kumar said quality sleep can lead to fewer sick days because it boosts your immune system. It can also help you maintain better weight control and reduce your risk of other serious conditions.

"Lower rates of heart attack, stroke, diabetes and high blood pressure; better mood, better attention, less stress, less anxiety," she said.

If you are having trouble with your sleep, it's best to consult your doctor.

"TikTok is not the answer when you really do have a problem, and there are a lot of sleep problems out there," Hill said.
 
Sleep is grody to the max, fellow kids! Why sleep when you could be consooming or making money for Mr. Noseberg? Merely pay us a few shekels for your daily caffeine fix, and you'll no longer need to waste time with sleep. Of course there are no long term side effects, how could you even ask such a thing?
 
Sleep is grody to the max, fellow kids! Why sleep when you could be consooming or making money for Mr. Noseberg? Merely pay us a few shekels for your daily caffeine fix, and you'll no longer need to waste time with sleep. Of course there are no long term side effects, how could you even ask such a thing?
Jokes on you. Caffeine chills me out.
 
Likely to stop mouthbreathing while sleeping
It's simultaneously being touted as a beauty treatment for women who want to add something to their 25 step nightcare routine involving jade rollers and gold eyemasks, while being sold to men as something top athletes do alphamaxx their sigma sleep grindset. Gendered branding has followed accordingly.
solidvisuals-08149.jpgMT_02_0d23df3c-4d5e-4504-a736-876cf727a7bc.jpg
 
"Things like try not to use your devices for half an hour or so before bed. Try to stick to a consistent bedtime. Try to have a relaxing wind-down routine. All of these things can set us up for a good night's sleep," she said.
This is just describing "having a life away from the screen". If you have hobbies that involve the physical world, you'll find yourself tiring yourself out naturally and reliably, and you'll find yourself separated from electronic devices.

Its not wrong, but its a bit painful to see how many people have to seek this out as some point of wisdom, it seems almost self evident to me. Hell, I'd imagine you'd almost immediately fall into these kinds of habits if you just ditched most social media.

Ooooh no. Too warm. Room should be cold, Unless you live in Siberia, windows open all night even in winter. Babies in scandi kindergartens sleep outdoors in buggies even when it’s -20. It’s good for you.
Yea, I cannot recommend this enough. A cold room and a nice blanket - At absolute worse, you can throw a second blanket over on the coldest nights, and it might take ten to fifteen for your body heat to warm the bed properly. But once it is, its a divine sleeping experience.
 
This is just describing "having a life away from the screen". If you have hobbies that involve the physical world, you'll find yourself tiring yourself out naturally and reliably, and you'll find yourself separated from electronic devices.

Its not wrong, but its a bit painful to see how many people have to seek this out as some point of wisdom, it seems almost self evident to me. Hell, I'd imagine you'd almost immediately fall into these kinds of habits if you just ditched most social media.


Yea, I cannot recommend this enough. A cold room and a nice blanket - At absolute worse, you can throw a second blanket over on the coldest nights, and it might take ten to fifteen for your body heat to warm the bed properly. But once it is, its a divine sleeping experience.

Idk dude. In the summer my temp is set to 70, in the winter it's 80. Anything else is just uncomfortable.
 
Its not wrong, but its a bit painful to see how many people have to seek this out as some point of wisdom, it seems almost self evident to me. Hell, I'd imagine you'd almost immediately fall into these kinds of habits if you just ditched most social media.
Unironically, my friend at university for ages had a fucked sleeping pattern. Real bad insomnia, when he did sleep it was until noon, and he'd always have headaches. He and I started going the gym together at 8pm, and within a week he was feeling better and sleeping normally.
 
Idk dude. In the summer my temp is set to 70, in the winter it's 80. Anything else is just uncomfortable.
Sure you don't have that reversed fren? Letting your inside temp drift toward outside temp isn't just cheaper, it also makes it less shocking when you come inside or go out.

Even set to 68 in the winter, if I'm doing something active outside and it's 30s or 40s, coming inside will feel like a sauna. Same deal coming into 78 degree AC on a 90+ summer day. I can't stand stores that blast heat or AC right where you walk inside, too big a temp shock when you're bundled up or trying not to sweat.
 
Sure you don't have that reversed fren? Letting your inside temp drift toward outside temp isn't just cheaper, it also makes it less shocking when you come inside or go out.

Even set to 68 in the winter, if I'm doing something active outside and it's 30s or 40s, coming inside will feel like a sauna. Same deal coming into 78 degree AC on a 90+ summer day. I can't stand stores that blast heat or AC right where you walk inside, too big a temp shock when you're bundled up or trying not to sweat.

No, it's just how I have to have it as I live in a condo and the giant windows aren't that thick and insulating. The faggot ass HOA won't let me modify anything on the outside of the building, and windows count as the outside. It would be a great benefit to put thicker double pane windows in, but...HOA.
 
Back