- Joined
- Jul 11, 2022


Threads is functionally very similar to Twitter. Many of the features you'd expect to find on Twitter are present in Threads, including quoting and replying to posts. Threads was mainly a mobile app until August 22nd, 2023, when the web application version was launched.
The main distinguishing feature of Threads is its heavy integration into its parent app Instagram. This was mainly through linking a person's Threads and Instagram accounts, whihc by default would share many traits like usernames and profile pictures. Threads also follows the same community guidelines as Instagram.
However, an issue that arose from this heavy integration was that if a user wanted to delete their Threads account, they would also have to delete their Instagram account as well:

This would cause many Instagram users who disliked Threads to warn other users to avoid it as they could risk losing their Instagram account if they decided to delete their Threads account. This issue even delayed the release of the app in Europe as it raised privacy concerns. Threads would remedy this issue in December of 2023, allowing users to disable or delete their Threads accounts without affecting their main Instagram account.
On January 24th, 2024, Threads would introduce advertisements:

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The first iteration of Threads would be released in October of 2019. Rather than being a rival to Twitter like the current iteration, the original form of the app was actually meant to be an alternative to the video sharing app Snapchat, allowing users to message each other by sending messages, pictures and short video clips. It was released as a standalone app for Android and iOS, but was heavily integrated with Instagram, using Instagram's "Close Friends" feature.

Unfortunately, the original Threads app was only downloaded by approximately 220,000 users, which at the time accounted for less than 0.1% of Instagram's monthly active users. Many of its features were eventually implemented in the main Instagram app. The low usage and redundacy eventually lead to its discontinuation in December of 2021. However, this would not be the end of Threads...


In October of 2022, Elon Musk would acquire Twitter and rebrand it into 𝕏. Musk's complete overhaul of Twitter's moderation would cause many to believe that he had "ruined" the platform, which led to the development of Twitter alternatives. Mark Zuckerberg's company Meta would be one of these alternative Twitter developers.

Meta's first foray into creating a Twitter alternative would be with a new feature for the Instagram app called Instagram Notes, which was rolled out in December of 2022. Instagram Notes were short messages that users could share on their profile with close friends or followers.

From here, building off of what was started with Instagram Notes, Meta would begin the development of a completely separate application in January of 2023 under the name of "Project 92". Several potential names were thrown around like Textagram or Epigram, but it was ultimately decided to reuse the name Threads from the original discontinued Snapchat clone app.
The app would be revealed in app stores on July 3rd, 2023, and finally released to the public on July 5th 2023. It's release in Europe would be delayed until December 14th, 2023, due to EU bureaucrats waiting to get clarity on Threads' data collection policies and issues with the previously mentioned issue with the tight integration between Instagram and Threads that led to Instagram accounts being deleted if a user wished to delete their Threads account.
Within a day of its launch, Threads had reached 30 million users. This would make Threads one of the fastest-growing platforms in history, and it even surpassed the previous record holder ChatGPT. This statistic, while seemingly impressive, is slightly misleading, as despite an impressive launch of a 30 million users, Threads could not sustain its userbase, which dropped more than 80% to 8 million daily active users by the end of July 2023. By November of 2024, the daily visits to Threads were lagging behind its competitors Twitter and Bluesky:




Similar to fellow Twitter alternative Bluesky, Threads was also aiming to be a decentralized social media platform. On March 21st, 2024, Threads would announce that it was joining the Fediverse, a network of interconnected social media platforms that can communicate with each other despite being separate services. Threads would roll out support for ActivityPub protocol in early 2024, and fully support it by the end of the year.
Despite Threads' desire to connect, the rest of the Fediverse wasn't very keen on Threads joining. This was mainly due to concerns with Meta's moderation policies and collection of data, which many in the Fediverse believed was an existential thread. This would lead to the creation of the Anti-Meta Pact or Fedipact. The Fedipact was a pledge by various Fediverse adminstrators where all signatories would unconditionally block or defederate Threads, making interaction between Threads users and other Fediverse instances signed on to this pact impossible.

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