Elon Musk is now ‘Harry Bōlz’ on X, and meme token creators are cashing in. New Bōlz-themed coins have flooded the market, with prices instantly surging and crashing, according to GeckoTerminal data.
The Tesla CEO re-adopted the persona on Tuesday amid controversy surrounding Edward Coristine, also widely referred to as “Big Balls,” who was recently appointed as a senior adviser at the US State Department’s Bureau of Diplomatic Technology, in addition to his role at Musk-led Department of Government Efficiency (DOGE).
Musk’s use of the name ‘Harry Bōlz’ is widely seen as a mockery of the media coverage surrounding the incident. The name itself is commonly understood to be slang for ‘hairy balls.’
It’s not the first time Musk has gone by this name. In April 2023, he adopted it for the first time, leading to widespread media coverage in an attempt to debunk its origins.