You say that, but I seen multiple new and upcoming RTS games chase the e-sports dragon and fell absolutely flat on their faces. (Grey Goo, COH2 and DOW III comes to mind, though in the case of the latter two it was also dragged down by other absolute dogshit decisions.)
I remember COH2 being decent and COH3 being the terrible one, but I didn't play COH2 much and only remember the controversy being communists angry that the Soviet Union was depicted in a bad light in the campaign.