People don’t realize how much sponsors pay influencers. Back in the day a brand would have to do a million dollar ad buy for TV then make the commercial themselves, hiring actors, costing hundreds of thousands. It’s worth them to pay a creator 50-100k to do it themselves with a script or outline, and they get more watch time.
Smart creators can really parlay this into a self-sustaining business and even create real wealth. It takes long-term thinking and an ability to delay gratification though.
Anna doesn’t seem to be doing anything to bring in new brands. Seems like she’s slowed down a lot on the shilling and only has Starbucks right now. But she must have enough to live like this still and it only takes a few high end brands to keep a person in luxury a few years.
Her Dad might have some money but she’s not a trust fund kid like CitationMax. She was just able to parlay her weirdness and fat at the right time for it. That time is ending, and it’d be a lot smarter for her to buy a house she can pay off and live-in for the inevitable fall-off. She could get a very nice house with payments half that and still put in a studio and hire dog walkers and come out ahead.
Unless shes somehow a multimillionaire tech bro (like her neighbors) I don’t know why she’s living like this.
edited to add:
I looked up what her Income to rent a $7,000 apartment might be-I imagine rental agencies sticks somewhat close to these 30% guidelines.
“To comfortably afford a $7,000 monthly rent, most financial experts would recommend a gross monthly income of around $23,333 based on the standard "30% rule," meaning you should spend no more than 30% of your income on rent, which calculates to roughly $7,000 on a $23,333 monthly income”
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