They have good lighting, her hair looks clean and styled, nice makeup, clothing that she's not oozing out of, and she's not making any particularly ridiculous faces/poses in them. She's not remarkably beautiful, but if you didn't know anything about her, in these photos she kinda looks like someone who would be cute, quirky, and fun to hang out with. It's too bad she just can't figure out the balance of having eccentric hobbies and interests while still being a sane, relatable human being. Or that she can be sexy without being half naked and making a face like a blow up doll.