#OwnVoices may be to blame for this, as well, because they literally dictated who could write about whom, as in you, as a white man, couldn't make your main character an Asian or black or a woman, period.
This ended up biting Asian and Black women writers pretty hard on the ass too. They were not able to write about anyone other than a stereotypical struggle-narrative version of their own story - for example, Angie Thomas was not able to sell any of her Fantasy books but ended up having to write The Hate U Give before getting a look in. Since then, she was sort of forced to pump out some literary Blaxploitation since then.
I gather from old posts that you work in the industry, though I have no idea in what capacity, so this may be an unanswerable question from your perspective—is there anyone in mainstream publishing who looks at the complete abandonment of male-oriented literature as a problem, an unserved market?
Maybe I'm in an optimistic mood at the moment, but I can't believe that everyone is so ideologically captured that they don't care about leaving money on the table.
I don't think it's "unserved" other than what IS served is not kicking off at a rate that will make publishers stand up and take notice. There was a tweet somewhere by someone in the industry who said that whenever male-centric and male-interest books by male authors were being released, there was nobody to get behind them and push them with the same sheer power y as the stochastic marketing ecosystem of Tik Tok and Instagram reviewers - creators who are primarily female Zs and Millenials.
The decline in Epic Fantasy has been one of the casualties of this (as well as other factors such as an increase in the price of paper etc)
That brings to mind another question—I recall that during the suit to block the Penguin/Simon and Schuster merger, there was an infamous bit of testimony that 85% of books with $250,000 advances don't earn out, and I think there was another quote that implied no one in the industry has any clue how to run a publishing company as a profitable business—something about no one knowing what will sell most of the time. Maybe I'm thinking of all the commentary I read about the $250,000 figure.
I suspect there's only partial bit of truth to that. There's a HUGE difference between a book breaking even on costs going into profit and then finally...
FINALLY "earning out" ... which means the publisher now has to start paying the author royalties. By that time every penny has gone into the black
So a book can be theoretically be profitable but never earn out. (Good old Hollywood accounting)
Technically it behooves an author to get an advance that never earns out as well, as you have paid "more" per book sold. Advances can't be recouped, so if you sell 10 books the publisher has paid you $25000 per book, but if you sell 250K books, then they are only giving you a buck!
Obviously mistakes are made - the Lindsay Ellis project probably looked like it would pull a LOT of weight.
Is anyone actually concerned with, let alone trying to solve, this apparent problem? Does anyone think that maybe finding the next—I don't know—Gary Paulsen, Robert E. Howard, or Brett Easton Ellis or Chuck Palahniuk might bolster the bottom line this quarter and for many more to come?
Good news: They exist and some of them do sell, 11 Booker Prize winners over the last 20 years have been guys - 7 in the past 10 years. Bad news: Lit Fic is notoriously low-selling, unless there's a huge crossover or you longlist for a Booker - think sales in the millions then.
Ark Press exists, and they seem to be pretty smart. They're offering a ten thousand dollar advance for the winner of a novel contest they are
running.
10K is Chump change in terms of a Traditional Contract, gotta be honest! At about $50K there will be conversations in relation to the book actually doing something and $100K making a bestseller list of some sort. Obviously there's outliers but that's pretty much the bottom line.
Traditional publishing is in trades so they don't sell directly to the public, they sell to bookstores. So there's usually a set figure they can reasonably expect the title to achieve within the first few weeks. Later on the book will either move to an actual reader, or into the returns/remainder section to make way for new stock. That advance can often be an indicator of how hard they push bookstores to buy the product.
Wrt: the arrested author...
Back in the early 2000s there was a fanfic archive called Skyehawk run out of Australia. And it allowed underage Dumbledore/Harry fanfiction.( When I say underage, I mean 11 or 12.)
Until one day it didn't. Unleashing the howling mob
OMG, I remember that one! It allowed EVERYTHING.
So... How hard is it to break into dumb trends like the current "romantasy" thing? Because I'm a little tempted to throw together the most zero-effort, generic, paint-by-numbers shit in the world, throw it in there, and see if I make any cash from these people who can't tell that they're being mocked.
A couple of years ago I would have said easy, but the latest word on the book fair street trend is dying down. Witchy books are off the table, GOOD because what a damn glut.
Dystopian is back on some menus, horror, and some talk of a YA resurgence as well. REAL YA.