The smartphone maker’s ideal customer is a 30 y/o latina dental assistant with an LV purse. She cares about brand name and status, she’s new to money and wants to enjoy it, she’s willing to enter into payment plans, and she’s not tech savvy and prefers everything to work out of the box.
Every (major) phone is made according to this person’s taste. Phones are enormous because that’s what she can fit in her purse, the cameras are made for social media filming, and Apple can get away with it because she’s buying the phone so she can have a group chat with blue messages. Everyone else lives downstream from the middle class superconsumer and their tastes. (And their willingness to finance their shit- I have seen more and more examples of “starting at $39 a month” advertising instead of prices)
If the rest of us were as eager to repurchase as Rosely from Fresno, CA, phones would be made with audio jacks and buttons. But we aren’t. Whenever I see new tech slop that I don’t understand I try to think of a stereotype of its user and then it clicks.