- Joined
- Aug 5, 2022
I'm a Zoomer, and I personally like skeumorphism and the design directions they put under the "Frutiger" umbrella - although older stuff rings better for me; It seems like just naivety, when they speak of a promised future they see within FA images. But I must say the designers did a good job - the product is memorable and has it's own identity.Apparently, the corporations who were pushing the "Frutiger Aero" shit in the late 2000's to early 2010's. I say apparently because I guess the early Zoomers confused the corpo push for the Aero design as genuine sincerity rather than as a marketing tool to attract people (I.E, future customers). The later Zoomers are attracted to it since it's one of the last (If not, the last) designs with a grasp on the world to have any ounce of depth and "soul", since they grew up when the devoid of life flat designs permeated everywhere at every place like the cancer that it (Mostly) is.
I don't think it's hard to see where a lot of the "Frutiger Aero/Y2K" obsessed Zoomers are coming from. I can get behind shit having at least a modicum amount of life/personality to it, I much prefer to have it compared to the later flat shit that came to life in stuff like OS's (Looking at you, Windows).
In saying that though, all the Frutiger Aero/Y2K shit has gotten suffocatingly cringe and gay that I honestly jive with dogging on it at this point.
I suspect that the quarantine, with it's effects on people, where for some the line between online and offline blurred due to lack of life events played a role in this - Zoomers just take things like this at face value. Although, I think the fact that most of this aesthetic's appearences are in advertisements should've rung a bell. We should probably return to designs that are not churned out for the lowest common denominator, but at the same time not give them some percieved ethereal qualities like FAfags do.
You also reminded me of this gem I got off facebook:
BONUS: Frutiger Negro: