What we have found – in brief
Overall news consumption:
• An overwhelming majority (96%) of UK adults say they consume news in some form. However,
the ways in which people access the wide variety of news platforms are changing.
• In 2024, seven in ten (71%) say they consume online news in some capacity, level with news
consumed via TV and on demand (70%). Social media is a significant component of online news
consumption, with more than half of UK adults (52%) using it as a news source.
• Although TV news viewing, previously the single most-used platform, has declined since last
year (75% in 2023, falling to 70% in 2024), we know from Barb data that half of all adults (51%)
still watch news on any of the main public service broadcasters (PSBs) each week. The PSM
tracker shows that the public value of trusted and accurate news is a priority for audiences and
is rated highly.
Online and social media:
• Among adults who directly access news publishers, websites and apps, the BBC website (59%)
has the highest claimed use, followed by Sky (20%), The Guardian (20%) and The Daily Mail
(19%).
• Facebook continues to be the most-used social media source (reaching 30% of UK adults), in line
with 2023, while TikTok has been growing in popularity as a source of news, reaching 11% of UK
adults, up from 1% in 2020.
• Six in ten UK adults (59%) claim to use some form of online intermediary (social media, search
engine or news aggregator) for their news consumption. Meta (40%) and Google (32%) are the
most commonly used intermediaries, reaching three-quarters of all adults.
Generational differences (16-24s and over-55s):
• Online sources continue to be most popular among the younger age groups, with nine in ten
(88%) 16-24-year-olds using online sources for news. Social media is the main driver of this, with
eight in ten (82%) young adults using this platform. Only half of 16-24s (49%) use TV for news.
• In contrast, TV news (including on-demand) is the main news platform used by 85% of people
aged 55+. But this age group is also gradually adopting online news, with over half (54%) now
using online platforms for news. This is largely driven by direct access (to news publishers,
websites and apps), with only 28% of those aged 55+ using social media for news.