- Joined
- Jul 30, 2017
Ok next time you're in a store, go like the detergent aisle. (or really any aisle, the exactly product is not important)I think it's an aspirational thing. Advertisers love the 18-35 demographic (for reasons I don't understand -- these young adults have the least disposable income out of anyone).
Now, would you be able to perform a proper scientific analysis to figure out which item on the shelves is truly and absolutely the best of them? No. Even the simplest of them, laundry detergent would take you years to test each one on as near identical loads of clothes unless you're so OCD you bought every product you could and then spent every day staining an item and washing it while taking proper notes on each result.
Ain't nobody got time for that. So what are you going to do? You're at most going to buy one or two of them until you find one that works for your needs and then you're going to stick with that detergent until the day you die.
THAT is why advertisers target 18-35 year olds. Because that is the age range people move out from their parents, start getting their own places, are most amicable to experimentation. Once they get out of those age ranges and have settled down, they will "stick" with whatever they have bought in the past and like. It's not about targeting the group with the most disposable income, it's about roping in the group that is most open to giving your product a try and then spending decades after that continuing to feed the company money.

