So Sterling decided to do something that nicely encapsulates why many people who once supported him now can't stand the guy.
Recently, a game got on Steam by pulling the Hatred/Postal Gambit: Active Shooter, a game in which you do a school shooting (or play as the police to stop it). Fittingly, the usual hand-wringing is going on about why things like this are even being allowed on Steam, even though this doesn't really do anything that new or interesting. He then proceeds to pontificate about the various IRL mass shootings that have happened, and makes the argument - no lie - that the game does not deserve to be on steam because it references what is "a real epidemic in the united states." He then claims that he's not offended by it and above it, but argues that it doesn't deserve to be there anyway, because its existence and tendency to offend means that people will push for legit censorship.
If you're familiar with Jim, this is the point where you've either facepalmed or laughed your ass off. Jim calling for rote censorship of games he doesn't like isn't anything new. He's personally responsible, for example, for going after several game developers, alongside fellow perennial lolcow Laura Kate Dale.
He's rather infamous for making the argument, apropos of nothing, alongside Bob Chipman, that the loss of boob games would be nothing but an improvement for video games and "no real loss." This would be bad enough but he's equally-well-known for his claim that "nobody will take your games away" when the fact is he helps push that exact
fucking angle through self-censorship, and is personal friends with multiple people who literally
never shut the fuck up about this shit (IRL friends with MovieBob and Zoe Quinn, publicly supported Anita Sarkeesian, extensive work with Leigh Alexander and Laura Kate Dale, etc). When the professionally offended brigade got GTAV blacklisted in Australia, for example, Jim denied any wrongdoing, despite his buddies pushing the ideology that led to its banning in the first place.
Back to the video: He then proceeds to argue that concerns about Social Justice-induced censorship don't exist and it's really the Right that wants to censor everything, citing the sociopolitical climate of
over a fucking decade ago, and argues that Steam should crack down on it because they shouldn't be allowing things that would result in them facing legislation later on - in other words,
arguing in favor of censorship to defend against censorship. He misses the point entirely.
This is the kind of shit that made people hate Jim so much - the constant fucking hypocrisy he shows. He'll ignore any problem so long as it comes from the political ideology he's cozy with, but the second it offends his delicate sensibilities, the motherfucker argues that it needs to be shut the fuck down, and it just
does not stop happening.
As the good Doctor Jangles pointed out in the Wu thread, emphasis mine: