The thing with Jim is he clearly fucking hated doing serious SJW stuff. GG was not a happy time for him. If you don't get pleasure out of something, it becomes work.
What Jim always comes back to... what he likes more than anything... is stupid fucking shit on the Internet that most people with any sense of humor can get a laugh out of. That's what he likes to share.
I wouldn't even include Tumblrisms and Hugbox as SJW criticism. Yes, there's a lot of SJWs in those, but he didn't do those vids to offer a counterpoint to those individuals. He did them because the people portrayed are genuinely laughable without having to apply any serious analysis in order to draw out laughter.
People who want to watch serious SJW criticisms can go watch the Soyfather and his underlings. But don't kid yourself. They're not saving the west. They're drowning in soy, bile, dishonesty, and undeserved self-righteousness. Jim is having a laugh at, and enjoying life on, life's fucked up terms.