Surgery for "removing" the East Asian kind of eyes is actually most common in Korea, where of course the entire native population has them. It's mostly among women. It's not really pressure to look "Western" - Korean beauty culture is big and quite insular; they don't put Europeans on a pedestal by any means, but the effect of larger eyes is more neotenous, so many women think it's more attractive. As for noses, there's an old stereotype of Jews getting nose jobs, but the fact is lots of Jews have big noses, and I don't know anybody with a big nose who doesn't wish it wasn't big, purely for aesthetic reasons.