Picklechu
kiwifarms.net
- Joined
- Jan 2, 2014
Yep. It's called gendered marketing. When it's applied, it can enable a company to drastically increase its sales depending on what the market for the specific item is like.Companies wouldn't market soap specifically to women if women didn't buy soap that was designed to appeal to them. This shit doesn't happen in a vacuum... women (broadly) like soap that smells like flowers or fruit and comes in pretty colors. So soap companies make it on the assumption that women will spend money on it. And for the most part, they're right.
It's not some grand sexist conspiracy, it's giving the people what they want and putting some coin in your pocket at the same time. Not a difficult concept.