Especially for conservatives. Lord knows if this was happening to liberals during the Obama years action would have been swift and immediate. In a way its the actions of an evil genius to use conservative beliefs against them. Watching Ben Shapiro go through mental contortions to come up with some way to counter what Silicon Valley is doing that doesn't violate capitalist and limited government principles is amusing, but also frustrating. Because there isn't a solution from those areas. Nobody is going to make competition for Youtube, and nobody is going to make competition for Visa and Mastercard.
More broadly though, I don't think Conservative political theory has really grappled well with the idea that there could conceivably be privately owned organizations that possess equivalent power to the Government. Or in some cases even exceed government power. The information Google and Amazon possess on every American citizen would probably make the FBI and NSA blush, and also lead to massive congressional investigations/political scandals if it turned out they did have that information and were using it actively. Hell, people flipped their shit when Snowden revealed the NSA was saving everyone's Emails. Yet that is what Google does every day with Gmail, and its tame by comparison to what the internet Cookie system run by and shared between all these companies does. Hell, Amazon now has little spy machines in millions of American homes. Just ask Alexa if she is always listening. You get a corporate disclaimer response. (it is).
The power these companies hold is so great that if Google, Visa/Mastercard, Amazon and Apple got together and decided they would implement a similar system to the Chinese Communist Parties social credit system, they would be able to do it. And worse, they would be able to ENFORCE it. Without any action needed by the government. That is a frightening amount of power.