We don't really have a thread specifically for this kind of thing, so this is as close as I can find.
3D Realms, makers of classic FPS games like Duke Nukem and Prey, were making a game called "Ion Fury," which closely resembles the early "2.5D" FPS games of the 90's. On their official Twitter, they said...something, apparently? I can't actually find it since people just continuously assert that they did without posting evidence, and I can't be bothered to look it up since I really don't care. As far as I can gather, they said something "transphobic" along the lines of saying that sexual reassignment surgery really isn't good for you. Stunning.
What I do care about, namely because I enjoy the chaos stemming from it, is the absolute hysteria surrounding them saying this. There's people whining about this on Twitter, Something Awful, Tumblr, Reddit, and of course
on the Steam page for the game itself. On said page are a bunch of negative reviews responding to this controversy from people who either bought the game and played it to completion, or bought the game specifically to write a negative review for it. From what I can tell, this "uproar" hasn't done much to affect the game's sales, as multiple people on my own friend's list for Steam are purchasing the game regardless, and there is a multitude of people who are buying this game because they weren't even aware of it until these communities made a huge fuss about it. As you can see, this review bombing has done nothing to prevent the game from recieving an "Overwhelmingly Positive" reception on its store page anyway. Since this has done nothing but basically give the game free publicity with no notable impact on its review scores, this lashback has only served to the game's benefit.
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Here's a choice selection, including the people posting them. Keep in mind that Steam reviews can get "ratio'd" like Twitter posts in the sense that if more people think a review is funny over helpful, then this means the review is very negatively received.
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Bought the game anyway.
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Trans furry, and bought the game anyway.
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Throughout all of this, what I can gather is that even the people who are presented with a moral quandary--because they genuinely think the developers of the game literally want them to be murdered--will still buy the game, because kickin' rad 90's shooters are more important than your code of ethics.