This is probably just the autism talking, but whenever people like the above Twitter user write off toy-driven cartoons as worthless, mass-produced shlock, it feels kinda...rude? Like, I know virtually all of them are quite shallow and hastily put together, and the vision comes from a toy company executive rather than a passionate artist. That much is obvious. But you still need people to plan and create every aspect of the show, just as you would for a show that doesn't need to sell toys.
Shows like He-Man and Transformers were not fabricated by robots programmed to create cartoons that rot children's brains, they were made by people. People who probably wanted to do the best they could with what they were given to work with. Just because the show wasn't helmed by an artist with a specific creative vision doesn't mean it was made by people who didn't care.
Again, kind of an exceptional rant, but that's just something that always kinda bugged me. If you really want to talk about how much you hate toy-driven cartoons then aim it at the executive bigwigs who perpetuated the "cartoons are lowbrow kiddy fodder" mindset, don't take it out on the people who were just trying to do their job. Also lol at how that idiot labels nerds as "reactionary" when people like them immediately jump to the same tired, intentionally misrepresentative counterpoints literally every time one of those "lol angry nerds" controversies pops up. 'Cause why have an honest discussion about nostalgia and fandom entitlement when you can pwn an epic nerd strawman and get asspats from your Twitter echo chamber?
Thank you for pointing this out.
I was a kid when these "toy driven cartoons' were coming out, and I never understood the criticism or people turning their nose down on it, especially when the next group of kids after me sperged out over Pokémon, which has got to be the most capitalist thing ever. Catch 'em all! Buy EVERYTHING!
Okay, so the shows I liked as a kid were used to sell toys? So what? Doesn't that just mean more jobs for everybody? The animation industry has more jobs and the toy companies have to employ more people as well. It isn't like there is something malicious or devious at work here. People need to work and this was a big avenue to find work. What's the problem?
And going over these shows I liked as a kid, again, yes, they were commercials for toys, but the ones that I liked and the shows that really stuck with me I felt were made by people that wanted the shows to be more and legitimately tried to make something more.
He-Man, She-Ra, and Optimus Prime weren't just toys or cartoon characters to young me. They were role models. Speaking of Prime, Transformers the Movie taught be about death and loss at a very young age. I know it sounds silly to say that the death of a cartoon robot helped me learn to deal with death, but it did. At 5 years old, it isn't like I had much experience with losing important people in my life, so losing Prime was my first small taste of that.
He-Man and She-Ra typically walked the straight and narrow and taught me good life lessons. Very simple life lessons, but I was also 4-6 years old when I started watching, so it was the perfect time to grasp that kind of stuff. To this day, I still credit an episode of He-Man (where the most powerful man in the universe, without hesitating, got down on his hands and knees and begged a powerful being to let him pass so he could have a chance to help save his friend's life) with teaching me humility and an episode of She-Ra (where she cries for the man that stole her childhood, Hordak, which breaks a spell and saves his life) as how to have empathy for those that have wronged me. That is way more powerful to me than worrying about the sexual habits of characters in a show intended for small children.
And some other examples, Ninja Turtles taught me how to get along with my siblings despite us having different and clashing personalities. Thundercats taught me, though Lion-O's lessons and journey, how to listen and learn from mistakes. And BTW, Thundercats was a great example of a show that I loved that had toys that I hated. I was NOT a fan of the TCats toys when I was a kid. Masters of the Universe and Ninja Turtles? Couldn't get enough of those, but T-Cats? I had a couple, but didn't really care for them that much and didn't go out of my way to play with them. Meh. Loved the show though.
What about GI Joe? I loved that show, but I also loved the comics. I would put Larry Hama's run on GI Joe for Marvel as one of my all time favorite comics series, and that stemmed from a toyline. When people ask me who my favorite comic book superheroes are, I always list Snake Eyes, because he is that good in the comics. So an entire 150+ issue run in the comics gets invalidated somehow because it was conceived as a way to sell toys? I think that is an insult to the work and the quality of writing that went into them.
Sometimes these shows scared me and were my first exposure to horror (Mumm-Ra from TCats, House of Shokoti from MOTU, and a lot of The Real Ghostbusters). Sometimes, these shows made me laugh (Again, Real Ghostbusters), and most of them gave me my first taste of action and adventure. I keep going back to He-Man, but that was the first time I was really exposed to the idea of mixing sci-fi with sword and sorcery, which just blew my mind.
And what about the people that worked on these shows as writers? J. Michael Straczynski, Buzz Dixon, Paul Dini, Larry Ditillio, Bob Forward, Michael Reeves, and various others are very talented writers that took their work seriously. Why else would Straczynski get upset over the network making changes to Real Ghostbusters, something that he helped develop into a huge success? Yes, these shows were made in factory like settings and fast paced environments to make the content, and it was done with censors looking over their shoulders and limitations in animation, but there was clearly thought and effort put in.
Long spergy rant on my part, and I understand nostalgia comes with some rose colored glasses, but I feel like the whole "They were toy shows? Shut up!" is a snobbish response. Especially when I see shows like the new She-Ra. Okay, my shows were made to sell toys and your shows are meant to cater to neckbeards and tumblr weirdos who are, at best, obnoxious and, at worst, deviants I would never allow near a child.