It seems to have picked up after JJ and Daisy did their interviews seemingly confirming Reylo, which also happened alongside the first TV spots and the release (or was it announcement?) of the new Kylo Ren comics. I'm also seeing a slight notable increase of Reylo activity on Twitter, Reddit and several SW forums.
I also fear this may be due to the Mandalorian and Fallen Order. Mandalorian's second episode was more than okay and I fear it gave people the false impression that Disney Wars is "on the right track" and "anti-woke/liberal", when really it isn't and it might make them think Plan 9 is as good as it. Its that sort of effect I mentioned before wherein the Mandalorian functions like a trap, luring unsuspecting prey with tasty bait only to trap you in the painful grip of reality. And Fallen Order, despite its horrible story, still has decent enough gameplay to generate overblown hype.
Then again, this may only be due to easily amused Gen X drones (or as I like to call them, the "Kevin Smith Generation") just suddenly finding out about IX due to the TV spots, since before them, knowledge of the film's release wasn't advertised anywhere IRL.