Yep, people here are forgetting the lure of fitness accessorizing to people who actually do not exercise but think if they buy the right shit, they will become a Person Who Exercises. It's like a cargo cult mentality. Fit people you see in ads and on Instagram have all this shit (because they shill this shit), so to be fit, one must have this shit (the actual exercising is an afterthought). It's the same as the way they all chug protein shakes on top of their meals instead of just eating better meals - protein shakes are the number one thing the industry and every crappy Insta-trainer with zero real life clients pushes. So you see people who just need to consistently cut some calories and stick to an exercise plan signed up with jugs of the overpriced whey crap because they have made an association with this stuff and fit people.
It's also that time of year when overweight people start to swear that next year is the year they will get fit, buy a gym membership - in other words it's prime sales time for anything regarding fitness so these companies are sending stuff to get in the line of sight of the hopeful yet terminal fatties who may snatch it up in a post-Christmas binge panic. Outside of their fans and weirdos like us Kiwis who have a fascination with trainwrecks, really bobody has heard of Chantal and her ilk so it doesn't really hurt their brand. The person who buys a bottle off Amazon is probably never going to stumble over Chinny's insane mug next to the CW logo and make the association.
