Nah, this is more reactionary than actually treating it like a business. This is it finally dawning on him that maybe he could cash in on all these positive comments he's getting... and ignoring that every single time he's talked about charging for something, every single one of those comments has turned to "Hmm, welp, akchyuallee, I don't have any of the moneys, but I'd buy it if I did, mm, yeah".
Sadly his whole "Fantasy Andy" schtick was slightly closer to an attempt at treating his work like a business, and just like this time he completely ignored the mountain of signs that it would go over like a lead balloon.
I was gonna say that at least he had realistic expectations on the pricing, because all I'd seen was the price on the Hobbit one... then I checked again and realized that's the "low" price he's settled on instead of the price for each thing. He's not quite as out-of-touch with his work's value as Chris is, but there's still some autism ego going on there if he thinks a digital copy of a single volume of his shitty, old pirate comics is worth five bucks.
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