Scandinavian Airlines "What is truly Scandinavian?" commercial pisses off everybody

Not quite a news article, but something interesting I found. A recent advertisement by Scandinavian Airlines, produced by Swedish advertising agencies &Co and funded by The North Alliance, has decided the best way to incite tourist interest in Scandinavia is to assert nothing about the region is unique nor interesting whatsoever. (Archive link here. disregard i am stupid & gay video is presently on Twitter forget it, just watch it here.) It does this in the usual ways, such as undermining all alleged Scandinavian culture (did you know the danish is not Danish, but Austrian?) and having a silly-looking nigger brag about his alleged 'viking ancestry.'

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The comments section is was densely packed with westerners, not just Scandinavians, who reckon this was a stupid idea.



The video is a day old, so there's no telling how long all this gold (or the comical like-dislike ratio) will remain visible. If this sort of thing amuses you, I'd have a look now. They deleted everything. Courtesy of @Venom_X you can video a mirror in this very thread.

SAS is a Scandinavian airline that brings travelers to, from an within Scandinavia. We stand by the core message in the commercial, that travel enriches us.
When we travel, we influence our surroundings and we are influenced by others. The experiences we bring back from our travels inspire us as individuals, but also our society.

When analyzing the pattern and volume of reactions we have reason to suspect an online attack and that the campaign has been hijacked. We do not want to risk being a platform for views that we do not share. We have therefore temporarily removed the film from our channels and we are currently evaluating the next step.

 

[Marissa Moira]

I thought everyone knew that Skyrim belongs to the Nords.

 

[TowinKarz]

Get Wøke

Go Brøke

 

[mindlessobserver]

I thought everyone knew that Skyrim belongs to the Nords.

That is a racist sentiment. You need to be more open to accepting dunmer refugees. It's the only way you can atone for your crimes against the jews...I mean high elves.

 

[Silence of the Troons]

”We take everything we like from abroad, adjust it a little bit and voilà... it’s a Scandinavian thing” Except that it isn’t, it’s an all cultural thing. All cultures have taken things from other cultures at some point. It’s just that the majority don’t see it as a reason to self-flagellate themselves for it.

One thing in that video is definitely a 100 % Scandinavian, or rather Swedish (I haven’t heard any Danes or Norwegians claim this) thing though: pretending that your own culture doesn’t exist or shitting on it because foreign cultures are much more exciting and evolved while ”all we’ve got is midsommar and other tacky shit”

 

[crocodilian]

”We take everything we like from abroad, adjust it a little bit and voilà... it’s a Scandinavian thing” Except that it isn’t, it’s an all cultural thing. All cultures have taken things from other cultures at some point. It’s just that the majority don’t see it as a reason to self-flagellate themselves for it.

One thing in that video is definitely a 100 % Scandinavian, or rather Swedish (I haven’t heard any Danes or Norwegians claim this) thing though: pretending that your own culture doesn’t exist or shitting on it because foreign cultures are much more exciting and evolved while ”all we’ve got is midsommar and other tacky shit”

I can't pretend to be Norwegian or Danish (I'm not black enough), but the few I've spoken to online tend to look down on Sweden like an retarded cousin. Turning themselves into a third-world nation via refugees is just one reason of many.

 

[WeWuzFinns]

The comment section is getting too redpilled and needs to be shut down.

 

[Queen Elizabeth II]

MY AVATAR IS NOT YOUR HAIR DYE.

STOP OPPRESSING ME STRANGE FAKE NORDIC MALE.

 

[Revo]

At least is good to know that this commercial is very cursed.

 

[Silence of the Troons]

I can't pretend to be Norwegian or Danish (I'm not black enough), but the few I've spoken to online tend to look down on Sweden like an exceptional cousin. Turning themselves into a third-world nation via refugees is just one reason of many.

Yeah, it used to be sort of the opposite but nowadays the tables have turned. It should be noted that while SAS is the flag carrier of all three Scandinavian countries, the half that is state owned is mostly owned by Sweden and the half that is private owned is as far as I am aware also owned by mostly Swedish investors (like the very notable Wallenberg family). Norwegian Air Shuttle or whatever airlines that the bloody Danes own would probably not have come up with something like this.

 

[pierce your heart]

And the comments are gone. This was so idiotic that I thought they were going for some sort of outrage marketing but they are doubling down. Don't go to Sweden tis a silly place is an odd message for a Swedish travel company

 

[CIA Nigger]

This is pretty great, it's like a lost MDE World Peace skit was made into a commercial. Here's a commercial telling you to visit a country by telling you "nothing here was original whatsoever". It then changes into telling you about how globalism and diversity are good and about how great it is for the world to share the same culture everywhere, before ending with a company logo. It's a commercial that feels like some big oil company commercial about the environment back in the day, telling you absolutely nothing about their product or any slick deals you can get flying on their airline. But you do get some political message with a brand name attached in the end. Yet it's a political message you'd expect to see in a kids TV station or PSA, not from an airline asking you to fly on them.

Commercials like this are why the Stonetoss burgers comic has become a meme reposted in comment sections every time this plays out. This commercial both discourages you from flying to said country by saying "nothing of here is culturally relevant", yet it's also clear that said commercial is trying to push some sort of message about culture and globalism. Most tourism ads try to reel you in by talking about the unique culture and heritage you can experience in another country, but even when it comes to outrage marketing the view count on this video is relatively low.

 

[Xarpho]

I thought tourism agencies were for places that people ordinarily aren't inclined to go to (Australia, New Orleans, California, Canada). In any case, the video already seems to be gone. Archive that shit next time.

 

[queue-anon]

Shitting on your own culture while imagining the rest of the world is some Mad Max dystopian hellscape probably isn't unique to Sweden, but it is something they've turned into an art form. What's ironic is the implied racism that "POC" cultures can't or won't get their shit together, so the Swedes have to save the browns from themselves.

I can't pretend to be Norwegian or Danish (I'm not black enough), but the few I've spoken to online tend to look down on Sweden like an exceptional cousin. Turning themselves into a third-world nation via refugees is just one reason of many.

The Danish side of my family was pretty salty about Sweden being neutral during WWII.

 

[Irwin M. Felcher]

(Archive link here.)

@crocodilian Shit's broked, yo.

Also, I'm not much of an expert, but shouldn't this have been a Multimedia thread?

 

[AnotherPleb]

And the comments are gone. This was so idiotic that I thought they were going for some sort of outrage marketing but they are doubling down. Don't go to Sweden tis a silly place is an odd message for a Swedish travel company

Privated now. They really don't want the EU to have any last twitches in its deathbed.

 

[Dom Cruise]

Commercials like this are why the Stonetoss burgers comic has become a meme reposted in comment sections every time this plays out.

That’s exactly what I thought of as well.

You see that everywhere in the advertising world these days, the main goal is to push a political ideology first and sell a product a distant second.

 

[Helichrysum]

The archive link didn't work for me (even after correcting it, it gives an error saying the vid isn't indexed yet.). So I uploaded it here.

 

[crocodilian]

The archive link didn't work for me (even after correcting it, it gives an error saying the vid isn't indexed yet.). So I uploaded it here.
View attachment 1140286

Thanks. Here is a Bitchute mirror too as well as more Youtube.

 

[Shobalob]

The archive link didn't work for me (even after correcting it, it gives an error saying the vid isn't indexed yet.). So I uploaded it here.
View attachment 1140286

thank you for posting this. i was trying to find the video after they put the youtube vid on private