The resumé is ridiculous! Without power levelling too intensely: I actually hire both technical and managerial type staff. This fails on lines one and two:
If you're going to call yourself a CEO/president as your job title: please make the description match your managerial skills. Tell me about revenue, profitability, strategic initiatives or whatever the hell you think makes you look like a half decent executive.
If you're going to lead with SEO stuff, make me buy that you're actually in it for that and put a title like "SEO Consultant" instead.
Also, while SEO is, admittedly, not my thing and not something I know loads about: prove that you have at least some knowledge of the actual technology involved by using industry appropriate terminology and an acceptable degree of abstraction. Nobody past their 1st term at a third rate vocational college would write "h1, 2, 3 and alt tags". Just call that "DOM structure optimisations" or something. And, again, please focus on results achieved - especially in project related types of roles. Write that you increased traffic to X site by Y percent. Or that you increased X site's search ranking by Y spots to position Z. Or whatever.
Don't worry, they'll pick up on the fact that you know basic HTML syntax during the interview if they really want to know.
I've seen profiles like this before - more than I care to remember. The combination of "important sounding title" and "inane details" is usually a dead giveaway for "candidate with an inflated sense of self and a mediocre skill set at best".
