Here is the way I look at it.
Traditional "female centred" pop culture aimed at girls and womanchildren is complete and total shit.
It always has been. It always will be. Everything from disney princesses to harlequin romance novels to chick-flicks to pink sparkly toys has been shit so cringe and pathetic that it makes the basest fucking pulp comic/exploitation film look like high culture. Its always been a vicious circle of hack marketing speds changing generic products to "GURLY GURLY PINK SPARKLE PRINCESS GURLY" or whatever to have them stand out, spin it as a massive marketing success when dumb boomers are tricked into paying more for them, and then enforce this mindset on every product imaginable, which has happened one way or another in every cultural field imaginable, even beyond pop culture as shit like the fashion industry demonstrates.
This has been something OG feminist groups from the freakin 60s were pointing out and advocating be dumped and forgotten, usually in favour of just adopting the same shit traditionally aimed at boys/manchildren without alteration, since that shit atleast had the lions share of worthy concepts and aesthetics and themes.
Had the woke speds within the creative industries actually had a shred of sincerity about their "EMPOWER WAMMEN!" schtick, they would have accepted this and worked to either completely excise every vestige of the "GURLY STUFF NEEDS TO BE GURLY!" mindset of dumb producers and dumber boomers from the properties they worked on or had influence over and remake it with the same mindset of ordinary/"male centred" works.
Instead, since none of them give a damn about the cause as I so often like to sperg, they demanded traditional "boy oriented" pop culture be forcibly changed to resemble the shitty ass princess/harlequin romance/chick flick/pink sparkly toy schtick that had been such a complete embarrassment to humanity, since doing so would net them not only applause from other woke morons, but the possibility of lucrative job roles as "inclusivity consultants" and the like, not to mention the prestige their "transformation of the franchise" would confer upon them.
To cut a long story short, there was far more money/asspats/status in cannibalising popular "boys" franchises than in reworking far less popular and respected "girls" stuff or trying to advocate for girls and womanchildren to drop dumb girly shit in favor of less dumb boy shit, even if these things would do infinitely more for the cause they claimed to believe in
What's funny is that on the flip side of this, if you drop the focus on the namby-pamby bullshit, you end up with a show that ostensibly
should be only for girls, but instead because it focuses on simply having strong writing instead of the usual girly crap, it attracts a wider audience and somehow this just breaks corporate minds as this should not happen and Fox News decides devil worship or something must be involved.
Yes, I'm talking about fucking MLP: Friendhip is Magic.
IIRC Lauren Faust, who is the
good kind of feminist as far as I'm aware (namely, empowering female role models for girls that don't go into shit mary sue territory like the ST did), said she mainly tried to aim the show simply so it wasn't brain dead garbage for the sake of parents forced to watch it with their kids. Instead, you had the complete opposite polar demographic get attracted to this shit - young men - which gave rise to Bronies and that's already its own separate thread. Regardless, that wouldn't have happened had the show
not been written as a good show first, shilling corporate girl shit second.
However, what is often overlooked due to the brony phenomenon is that the show did
gangbusters with its target demographic. There is a good reason why when Hasbro's HUB channel got turned back to a Discovery channel, the
one show that was retained was MLP, everything else was kicked off
including Transformers.
Now, going back to Star Wars...who are these films even aimed at? Rey being so goddamn perfect short of her parentage never really being defined makes her unrelateable to anybody short of, I dunno, orphans, and Kylo Ren seemed to exist just to get cucked constantly because he was supposed to be the new Darth Vader except not really because reasons, to the point Palpatine literally resurrects out of nowhere
just to prevent Kylo from being the main villain in the final film.
Ultimately, the ST was written by extreme feminists
for extreme feminists. Anybody remember Gamergate or Comicsgate? It's the same shit where these asshole feminist SJWs try to take over what they perceive to be popular media and inject their agenda in some kind of "They Live" style psuedo-thought control. But because their adherence to extreme feminism overrides the fact they're almost all talentless hacks ultimately undoes them all, time and time again, because they don't understand how to effectively integrate their agenda, namely because their agenda is fucking dumb and if they actually had talent, they probably wouldn't be in those circles to begin with.