Probably next to none of them. They do it for free solely because the in-office culture among media groups is both insanely toxic and self serving, and also utterly obsessed with toeing the editorial line by spamming narrative pieces in order for those involved to get maximum goodboi points and combined with the absolute trash tier specimens they employ the result is that they will immidiately and uncritically adopt the most despicable and/or batshit crazy viewpoints they can find so long as they think it wont contradict the editorial direction solely to churn a bunch of articles out about it before moving on to the next bullshit, even when they completely contradict basic sanity and morality or even their own previous work, and even when they are obviously the propaganda line of totalitarian dictatorships and/or terror groups.