Not only emotional issues, but women are very susceptible to media manipulation. I was at a government office the other day and the woman serving me had Kardashian-like lip injections, a few years ago women doing government work getting plastic surgery procedures would be unheard of. Now that women have the same earning power as men, companies have realized they can exploit their earnings. Don't you want to be desired? Attractive? You can with just a few thousands dollars.
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Although it's useful when you can spot easily manipulated fools at a glance.