I think people are misreading this.
It's a shitty fan submission contest and by @-ing Disney's account with that hashtag you are entering their contest and you are granting Disney the right to use your tweet
Not @-ing, just using the hashtag. Which means it would be used on the actual May 4 by people unaware of Disney's terms. And even with the @ they'd be raping the IP laws they fucking wrote.
What's really exceptional is that I'm pretty sure the twitter ToS already does this for you. Basically anything posted to twitter is adjacent to public domain, if I understand correctly.
Not quite. The Twitter ToS is definitely overreaching, but it's written to cover retweets and embeds, and it reads like Disney would have to go through Twitter to use the messages.
They aren't saying that. They're saying if you reply to them or tag them with the answers and the hashtag, they could use your tweet in their own media content, as is a "look at what fans are saying!" video.
Honestly, I see no problem with this. They are warning people they will use what you will willingly share with them. If you don't like it, don't share it and don't tag them. What's the big deal?
They are saying that. @ing them is not required. Consciously entering the contest is not required, it only takes using an established popular hashtag. What about people who talk about the contest using the hashtag?
Quoting someone is already legal, but tweets aren't just words, they want to steal people's photos and such and use them in commercial promo materials.
And it's Disney we're talking about. We've got a 1500 page thread on these fuckers. They can have you, yes you, raped by tentacles in a space anus or something. They don't hesitate to do this to
beloved characters established cash cows. There's a nonzero chance you end up as a soy meme and will be gawped at by nintendo switch faces all your life. Disney is big and you're small, and there are a lot of stupid people in positions of power.
If they had use the tweets without warning, they'd be complaining about how they didn't warn them.
You're saying this like the only options are steal content and warn vs steal content and don't warn. How about don't steal content? Organize a contest, use the same hashtag, require tagging Disney to collect possible entries, have a live human contact a possible entrant to clarify if s/he was indeed entering, only ask to license winners' content (they forfeit if they refuse), and pay up.
ETA: the autists saying "Disney now owns this" without even tag them are top notch exceptionalism, lol
lol, have a bin.