A problem that looms large on the horizon for ComicsGate is the likelihood of potential new customers, along with professionals who are looking to make a break from the big two, putting their head around the door and then backing away in alarm from the sewer fire that is being touted, in some circles, as the saviour of the industry.
If I was intending to do business with a company and my first experience of how they conduct themselves was the board of directors publicly reveling in the (admittedly-highly amusing) sexual degeneracy of one of their rivals, my first thoughts would be: These people are unprofessional. They shit right where they eat and they are likely to cause unnecessary drama. I can't work with them.
If you want to spread this kind if gossip and make these kind of jokes, and still be taken seriously, then you do it in private.
Ethan, somewhat bizarrely, is building his empire with one hand, while sapping the foundations with the other. His boorish live streams and tweets are going to end up being a cumulative liability for him, as he moves towards targeting a younger audience with books, plushies and a possible cartoon.