In case anybody missed it, Ethan Klein lost his two-week old but incredibly lucrative Old Spice partnership because of all of this Keemstar drama. Some people spammed their social media DMs letting them know about Ethan's history with the hard-R.
I know that G-Fuel was a pretty big brand for Keemstar but they're an online-only brand known to be deeply associated with YouTube and internet personalities in general, I would doubt that they were paying him huge numbers. Old Spice on the other hand was a rare instance of a widely-known household name brand stepping in to sponsor somebody in new media. If that ended up working out for Ethan it easily could have opened the door to an entirely new world of lucrative sponsorship deals for him, now they've all seen how quickly Old Spice pulled out. This hurts Ethan a LOT more than losing G-Fuel hurt Keemstar.
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“Update: it looks like @OldSpice is looking into the disgusting display of racism by @h3h3productions and might just pull their sponsorship @KEEMSTAR”
twitter.com
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“Update update: @OldSpice has terminated their partnership with @h3h3productions @KEEMSTAR”
twitter.com