At the end of the day, it's all about the benjamins to him. His grift, however, will likely not last long as his brand will eventually plateau. It happened to most Breadtubers, and after June went off the deep end, she pretty much alienated a good chunk of her audience that disagreed with what antifa was doing (it didn't help that Greg dumped her ass

).
Yeah, no serious right winger, or even leftist, who isn't bone numbingly retarded would give him the time of day, save for seeing how much of a sperg he is. I used to be hard left back in my youth, but that was
years ago when the political paradigm was more or less stable.
I guarantee you, had the internet been as prominent as it is now back when the evangelicals and moralistic Democrats of Tipper Gore were still prevalent, we'd be seeing craziness no different from today. This isn't even an accident.
I will tell you this. Many far leftists today, many who are insanely zealous in whatever the hell kind of dumbass bullshit moral crusade they are on that they flagrantly display in their social media; and real life if they could, would be the very same assholes who'd have no problem calling black and LGBT people slurs, throw rocks at them, beat them up, you name it. You can still see smidgens of it whenever they confront minorities who don't buy their BS. Hell, they'd actually assault me if they'd ever meet me.
They do not have convictions or integrity, they follow what is socially, politically and corporately acceptable today and run with it all the way to the bank. Many of them, however, naively believe that they are against the establishment. That can't be further from the truth when said establishment actively uses "equality" as a marketing tool for votes.
Just Some Guy had a video on it weeks ago. And, this is what I'll quote from him.
They follow the mob. And, sadly, it's still something that humans disappointingly do that's natural.