I'm guessing, since she posted a pic of her mom already, it's her mom's birthday or something?
IMO her entire IG presence is just a narcissistic song-and-dance to "prove" things. Thread users post about how her family can't stand her, so she just happens to prove with photographs that she sees her family sometimes. We call her fat and unattractive, so she posts a flattering selfie she managed to produce after 45 minutes of trying.
I'm not going to sperg about psychology because it shits up threads and I'm not an expert, but I think it pays to remember how motivated she is by defiance. I remember a video, probably long deleted, that I wrote up, and she made a huge show of "removing" her makeup; N.B. that the thread had recently been discussing how much of it she wears and how shit she looks without it. The video wasn't about makeup, there was no reason for the audience to be shown her makeup removal; it had nothing to do with anything. It was just shoehorned into the vlog.
Anyway, in eerie silence, she wiped off the outer layers of her makeup with paper towel. It was creepy and bizarre, if it's not obvious from the description, and although her vlogs have nothing approaching momentum or structure (you know, professionalism) it stood out as being inappropriately sombre. Anyway, she acted like she'd removed all her foundation (she still had shitloads on, her skin was practically metallic) and then, and I remember this plain as day, Empress Oink brandished the stained paper towel and cocked her goddamn chins smuggressively at the camera: fuck you haydurs! I look hot out of makeup! This was not a subtle gesture and her "normal" viewers wouldn't have known what the fuck was going on: all this in deathly silence. She just
had to make a point about how wrong we were... except she was still wearing makeup and thought she'd outsmarted us. Oh, Chinny.
ETA: Mnemosyne is with me today...