Some of my personal observations about enthusiasm and messaging. Today I saw the first Biden yard sign I have seen all year long. This was a tiny 1'x2' sign in a rich man's neighborhood. In the working class neighborhood, I saw someone set up a flagpole on his roof, flying a bigass Trump flag that was visible all the way from the main road that passes by the neighborhood. Must be one of those 3'x5' flags, if not one or two sizes bigger than that. I've seen other Trump paraphernalia earlier this year, but first time I saw anything Biden related, even including the primary season.
I also got a DNC donation-begging letter in the mail. Very interesting messaging here. Absolutely zero mention or reference of any kind to Joe Biden or Kamala Harris or taking back the White House, despite the fact that it was just sent out this week. Instead, the letter is ostensibly (ghost)written by Nancy Pelosi and exclusively talking about how the DNC needs to hold the House majority to defeat Trump and how Pelosi is standing up to Trump with her leadership of the Party.
Enclosed is a postcard of
this photo of Pelosi in a meeting with Trump about Syria in October 2019. The way the letter and postcard text was worded, they were trying to meme the photo into some iconic moment where Pelosi stood up to Trump, but they had to reach all the way back to October 2019 for this image, and it's not even that great of a photo because I didn't even see Trump in the photo until I read the caption.
The short 1 page, front and back letter goes on to scare the prospective DNC supporter by pointing out that the RNC is outraising them to the tune of $212 million vs $80 million, and the DNC needs more money if it hopes to "buy back Congress". The only topical platform type stuff they have to talk about is the anti-police bills the House has been drafting, but they don't mention that the Senate is smacking them down, and also the played out Russian-influence scaremongering, which as dumb as it is, at least it's some kind of debatably topical issue.
Meanwhile, all the RNC donation-begging envelopes I have been getting are very different in the messaging. They all start off with a big ass rambling 6 page letter written by Trump himself (you know it's him because the letter sounds exactly how he tweets, like a retarded but enthusiastic child, with lots of exclamation marks and all the catchy phrases and insults he has coined). He hits all the main election issues (economy, taxes, China, virus, rioting, Biden, and so on).
Enclosed with the begging letter is a lengthy survey that asks for your opinion on all kinds of pertinent and topical policy issues that you can fill out and mail back with your donation, ostensibly for the purpose of shaping the Republican election platform to match the feelings of the electorate. They almost certainly don't read the survey responses, which are worded in such a way that they nudge the boomer recipient to concur with Trump's stance on the issue, but you are totally free to check the "Other: ________________" option for every question and write in that you think we should stop sending money to Israel or impeach the President again or whatever.
While the survey is pretty useless as a data collection tool, I think it is a clever messaging tactic for the intended boomer recipient. The survey presents you with all these questions about pretty much all the pertinent issues, and for each one they present you with a list of possible responses or policy stances on these issues, basically boiling down to Trump's (campaign) position, the radical Democrats' position, and the neocon/neolib's position. It's a little more subtle and nuanced than outright saying "we're right, they're wrong, so vote for us", and it does this without bogging down Trump's enthusiastic begging letter.
Also, almost like an incurably optimistic child, Trump's begging letter comes with a pre-addressed return envelope with 3x stamps already applied to it, in case you want to send him fat stacks of cash that would weigh more than the weight limit on 1x stamp. (The DNC expects you to provide your own stamp for their return envelope)