I think Jeff is in on it. They’re both acting really blasé for the amount of money that’s on the table.
Here’s what I think is going on: Rich doesn’t want to give up the forums but fears most goons will leave for offsites if he sticks around (he’s overestimated the moral scruples of the average goon). So he decided to fake a handoff to Jeffrey (maybe in exchange for a small fee) where he still owns SA with Jeff as the frontman for the paypigs.
But Rich never thought out how to actually pull this scam due to his typical laziness, and Jeff is no genius either, so now they’re doing nothing and hoping everyone will forget.
It’s not a logical plan or even a plan at all, but it’s classic Lowtax (a notably stupid and lazy man who never gave a shit about anything).