Fashion has always meant more than what is seen on the surface. And in the midst of the Black Lives Matter movement, many are illustrating this point by using clothes and accessories to raise awareness for social justice causes. We've seen it on the news, in social media feeds, and even at the Emmy Awards. Indeed, brands and organizations have created merch that helps express these opinions loud and clear. Not only that, but they are also donating a percentage of or all their proceeds to initiatives that are leading the charge for political reform.
From face masks that support the ACLU to a sweater that helps Black communities build political power to a lipstick that lobbies for gun reform, we've rounded up items that are promoting social justice in more ways than one.
As its name implies, 100 percent of the proceeds from sales of the hoodie, along will all the merch on the Black Lives Matter website, will support the organization's efforts in promoting equity for Black communities.
As part of its 100% Human project, Everlane is donating 10 percent of its mask proceeds to the ACLU.
All net profits from Fired Up will be donated to The Brady Center to Prevent Gun Violence.
As part of the Phenomenal Woman Action Campaign, all proceeds from the sale of this sweatshirt will go to Black Futures Lab, an organization that helps Black communities build political power.
All proceeds of this tee will be donated to Change Cadet, a diversity consulting firm assuring women, people of color, and marginalized communities can shine in the workplace.
All proceeds from the sale of these earrings will go to International Sanctuary, an organization that helps girls and young women escape human trafficking.
This Is Bangsy will donate 10 percent of the proceeds of its Empathy line to the ACLU.
Oka-B will donate $5 from every purchase to Still She Rises, Tulsa, a public defenders’ office focused on representing mothers in the criminal justice system.
United Paràdisô will donate 100 percent of the proceeds from Immigrant T-shirt sales to the ACLU.
Alex and Ani will donate 10 percent of net sales to the First Responders Children's Foundation, which sets up scholarships for children who lost a parent on the front line during the global pandemic.
