Most people on tumblr are americans, so to them:From what I can tell, while some Sami people may possess features that look more Asiatic, and there are genetic and obvious linguistic differences that separate the Sami from other Scandinavian/Nordic people, their skin tones are definitely light, and as a whole, I don't think they look drastically different from other Nordic people. The way the Northuldra (Sami) people in Frozen 2 were depicted had people wondering why they "vaguely resembled" Indigenous/Amerindian people, and I saw articles and discussion saying the movie had a heavy handed message on colonialism.
Kristoff was suppose to be Sami, or at least based on them and this caused a huge "controversy" with Tumblr/SJWs when the movie came out.
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Tumblr/SJWs had a meltdown because he was suppose to be 'Sami" and so they did shit like this:
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And then Disney "swore" that they would make sure the Sami were "properly represented", resulting in this:
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Indigineous cold area people= eskimo