I feel this way sometimes. I try to buy low packaging/plastic products, and a great source of these is Lush cosmetics. But Lush is also extremely into radical genderspecial tranny bullshit that I don't support.
Ultimately, I still buy from them because the environment friendly packaging (which I care about) is something that actually affects the end product, while the virtue signaling doesn't have anything to do with soap or lotion. But I do reconsider how much I want and if I could make it or buy from another source.
With Vidya, the virtue signaling comes through in the end product, so it's a little different. Overall I wish we weren't in this situation where companies also have to have a moral alignment. Unless it has something to do with the actual content of the products and how they're produced I don't need to know how the company feels about gay people or anything else. It's creepy and weird.