Greg was born in 1997, but would not do anything notable until April 14, 2009, when he released the video "
Flava Crava" on the YouTube channel "Jreg" for a school project.
He would not use the channel again until five years later, creating "Dramatic Reading of Excavia". He would continue using the channel sporadically throughout high school and college, with his channel attracting little attention. Guevara graduated from his high school as valedictorian, addressing his graduating class a 2015 speech, and graduated from Carleton University in 2019 with a Bachelor's Degree in Journalism. He lives either in or around Ottawa, Ontario.
On February 27, 2019 Greg released the video "Anti-Centrism: Where I Stand Politically", where he detailed the beliefs of the Anti-Centrist ideology, laying the groundwork for his future videos.
Two months later in April, Greg released "Political Compass Rap". This was his most successful video at the time, and is what brought him a massive subscriber boost.
Greg is an identitarian as he has said in
this video. He is also a libertarian, stated in
this video. He is very anti-centrist, as seen in
this video. Greg identifies as an egoist, revealing his political beliefs in
this video. His political beliefs align with centrism as explained in
this video. Greg is a Marxist-Leninist (shown in
this video). He has revealed himself as a progressive, as seen in
this video.