I'll take a stab at a possible theory and its similar to what PPP said in his stream. Gator wants to hold the golden broom of power and be top janny. He's just a grocery bagger, he has no power in life and the only time he does have power is when he cohosts the Ralph Retort. I believe this is similar to Ralph viewers. Yes Ralph is all those things you mentioned (but) I believe he is a model to his viewers of the sorts. Not a role model per se, but his life has drama which is entertainment and breaks the monotony of life. I believe his viewers lives are so boring and monotonous like Shannon' (Gator) that he's a model of breaking away from the monotony of life.
The next question to ask is "why not choose an actual role model like a gym bro or something?" They are not relatable to the average Ralphamale viewer. What gymbro do you see bagging groceries? You don't, they are typically doing something fitness related not bagging groceries. Ralph is your everyday stereotypical white trash guy. But he's one of very many so he's an outlet for other white trash folks that lack self awareness like him. I agree he's not masculine, but he's white trash masculine. He's not a well spoken political commentator, but he is an informed white trash commentator that speaks up. He represents an attainable goal that other trash can strive to be.