40k and Warhammer Fantasy has gotten ALOT of lore only fans due to the increase of "Lore" videos on youtube. I would say maybe 6/10 self proclaimed Warhammer fans online will mostly say the hobby is too expensive but say they love the lore. I hate sounding like a turbofag but it has slightly gotten on my nerves how this modern community acts maybe I have just became bored with the memes but frankly even when I was a guy who just played DoW and read the books I never acted this bad with memes.
Some may disagree but the best way to gatekeep Warhammer is make sure a good AAA video game is never made, and delete all lore videos BAM 40k is gatekept. Go back to the days when the only 40k videos were scattered model videos, random DoW clips, and art slide shows with metal music. The sheer size of the lore actually gatekept people but now they can easily listen to whatever they want. Look at Age of Sigmar most of the people who like the setting typical paint/play the models mostly since the lore is not vast like Fantasy or 40k but also since it hasn't gotten a critically acclaimed video game. No one cared about Fantasy Battles till Total War and look at it now its more popular than before it died.
Strongly disagree there.
Source: I've been "playing" on and off since second edition, albeit with years in between me jumping back in.
I put playing in quotes because the recurring problem that kept me out of the hobby wasn't the lore, but the smug elitism of the community. When I played Tau shortly after Dawn of War Dark Crusade came out, I never got them to the table*. Why? There was always some excuse. "They're too easy to beat." "The lore isn't grimdark enough." "It's weeb shit!", and so on. Other times, I'd schedule games, and my opponent simply wouldn't turn up.
The only thing the lore videos did was remove the mystery, and the jokes that went with them. Back then, only people who read the Dark Angels codex knew what their dark secret was. There was a joke going around was the secret was they were all gay.
*The only time I got my Tau on the table was at a neighbours house, and the guy was the worst kind of cheat.
40K is old and crumbling under the weight of all the shit piled on top of it over the years. The lorehammer fans who have never rolled a d6 in their lives are just a symptom of it.
I think this is a problem with many games. DnD and MechWarrior spring to mind (Superhero comics aren't games, but it applies to them as well).
The lore exists (at first) as an excuse where infinite tactical skirmish games can take place. I get they move the world forwards to justify new products, but they gain so much baggage that at some point they might as well start over.
I think this is why I like Starfinder and Eberron as settings. Starfinder is fairly new so isn't crushed under decades of lore, and Eberron is static by design.
Also a sidenote but this might just be my autism speaking but the sheer amount of lore videos popping up on youtube for other franchises is simply astounding.
Destiny had to be the most strange to me. The lore wasn't in the game, it was all in a companion website, so lore channels made sense. In the sequel, they put the story in the game, and lore channels were pissed, complaining that the devs were going to kill their channels. Even though the channels only existed because of a flaw in the game.