Barb was just interviewed by Zac Monson (No idea who he is) and he asked her what she actually does as a creative director. "Like, what is your actual job?"
Her answer:
"That's a good question. It changes all the time. Ultimately, I've been involved with RoosterTeeth pretty much since the beginning of RoosterTeeth. I joined the website, started watching 2004 and they started the company 2003. So, I've been there nearly since the beginning. So, I've been someone who's known the community, I've known the content, I know the humour and things that the audience likes to see, from the company.
And so, my role as Creative Director is essentially say like: "Okay, this idea or this concept, I think they're gonna love or they're going to hate." And to essentially like approve or not approve certain ideas, to come up with creative concepts, how to adapt to certain situations like quarantine and what to do there. Essentially it's just a very fancy decision-maker.
There's also a fuzzy line too between that and supervising producer. I also attend every single meeting and talk to other leaders of the company and figure out what's going on, big picture-wise. A lot of administrative stuff as well, it's not just creative.
We have content groups: Funhaus, Achievement Hunter and now Squad Team Force, which is the new brand name that we have, which is supposed to be just super tongue-in-cheek, kinda like Aqua Teen Hunger Force. Really over the top, cheeky thing. We just started that group and I'm the creative director of that one."
And here I thought that she was creative director of almost the whole company. Greatly overestimated her workload in that case.
Oh and the reasoning for not bringing back Always Open? She's taken on a lot more work and responsibility recently and Mariel changed departments and is now working at Sales, so she doesn't know if they'll be able to combine it all. Nevermind that by leaving out all the sexual topics and fun stuff in the later episodes (the stuff that made that show successful in the first place) meant that it turned into just another random boring podcast and that that's mostly the reason why its views deteriorated. That and having to do it through webcam ofc.