Dangerhair
kiwifarms.net
- Joined
- Oct 6, 2017
I think the notion of "intellectual property" is (at least partly) to blame for consumer culture.
No trademarks --> no brand names --> no CWC-like brand loyalty?
I like how before "intellectual property" was a thing, stuff was just stuff and not brand name stuff. A hammer was just a hammer, not a STANLEY hammer. Salt was just salt, not MORTON salt. A pencil was just a pencil, not a DIXON TICONDEROGA pencil. Consumerism is the all-consuming "culture" of the modern world.
It's been going on a long time. "Kleenex" is practically generic for tissue, "Hoover" used to be for vacuums as "Simoniz" was for car wax and "Victrola" was for gramophones. "Coke" is even the generic term for carbonated soft drink in some parts of the American South.
So in the past before consumerism took off, "brands" were "made by artist" rather than "COMPANY NAME®"?
So there were brands in the past, but they were like artist signatures on paintings now - before they "became formal" when companies and trademarks in the modern sense became a thing?
The lines are a bit blurry with that. Artists? Yeah that has been going on for ages. For clothing, Levi's jeans put arcuate stitching on the back pockets of their "waist overalls" (jeans) since the 1870s, and the first brand symbol that went on the outside of clothing was the Lacoste crocodile in the 1920s.
Lionel stuff is also O-27 Gauge (1:48 scale but designed for "toy" standards rather than true "scale model" standards) with tighter curves than true O scale). The problem with it is that you need a garage or a basement to actually run any sort of appreciable layout, which is something only boomers have. HO, the most popular scale (1:87), you still need a "train room" for; N (1:160) and Z(1:220) scales you can do on a tabletop, but (especially with Z scale) there are fewer models and tiny stuff is way harder to work with.This is actually a big problem in the Lionel Train community, for example. They're neat things, awesome if you're into model trains . . . but the only people who are buying them are superboomers and they're dying off. And for someone Gen X and under, they're too expensive and too much room is needed to set up a proper model train set.