That was an issue?
I don’t remember anyone saying anything about creative bankruptcy outside of COD. I think the bigger issue of this generation was the “mature” argument. Gamer culture was relatively shit within the middle of the gen thanks to people wanting “hardcore” experiences. COD, Halo, Assassins Creed, and GTA became the poster boys of what “real” games are by the midpoint. This would slowly devolve into the story titles worship of The Last of Us. In general, there was this bizarre sentiment over games needing to be adult this gen and 8th gen, that lead to much of the woketard shit of today.
The obvious target of hate was Nintendo this generation. Mid-Wii-life, gamers turned the console into a mockery and nothing but child’s play. A lot of their franchises were just fodder for this increasing mentality that we are mature now and need to abandon the old. Other similar kids franchises would get treated much the same, hence why the 3D platformer mascots of gens 5 and 6 were barely present.
Even looking past the kids franchises, other big titles got hit with maturity arguments. David Jaffe’s titles were pretty big targets as the “intellectuals” saw God of War and Twisted Metal as nothing but immature gore fests. Plenty of RPGs and a Japanese titles also took a hit because fuck anime.
All of this maturity/ real games shit makes up the bulk of horrors in the gaming community today. Woke journalists are just parroting the adult/mature arguments of the era. You still have COD/EA Sports normies that hate and think lesser of other games. The Nintendo community is a cult of people who will not play anything else specifically because they were the counter-culture to recycled COD for 7th and 8th gens. Finally you have the retro hipsters who built themselves on the platform of being counter-culture to both Mature fags and Nintetards by saying all modern gaming bad, return to NES or GC. I love this generation for its products, but the communities surrounding them were the worst and are a big part of why gaming seemed so bland this era and next.