The vast majority of normal people ignore the media entirely, with a trust level at 28%, people just hate the media. Mostly they get their news through the grapevine. For reference, the total user base of twitter in the U.S. is only ~37 million, of which only 10% of that are actually regular users. The number who get their information from media is higher than the number who use Twitter... at about 60 million.
Out of a voting populace hovering around 200 million.
Your family is highly hooked into the media, but the vast majority of Americans are not.
Few reasons:
He was Obama's Pence, a stodgy old white man who was meant to appeal to the Establishment.
He was an avowed Catholic, and that gave appeal to some evengelicals.
He was easily controllable, and absolutely no threat to Obama's power.