I’ve been meaning to write this post for a while, a bit off-topic from the usual daily shenanigans and it’s going to be long so bear with me.
I just finished watching this Vice documentary (The Devil You Know) and it described a series of murders related to this weird online cult created by some psycho named Sherry Shriner. I assume anyone who might be a bit of a cult aficionado would have heard of her. The documentary isn’t that great but it still represents a testament of how desperate, naive, and hungry for easy answers some people tend to be. Cult leaders tend to prey on weak and gullible individuals (start to sound familiar yet?) and so many times while watching this documentary, the way this woman controlled and managed her dedicated following reminded me of Phil. Hence why I thought you guys might be interested in reading about some of the similarities between traditional online cults and the ‘Tism Vortex.
A few things to preface before I get into it. First, I am aware that
@LyteSydeByll did a few videos in regards to this topic and it garnered a fair amount of interest but from my understanding, he never finished the series (sadly) as he’s stopped making videos/ steaming in general. Second, I feel that it is important to identify the timeframe around which Phil approximately started to turn his fan base into this weird little cult. My best estimate is that the transition from relatively normal fan base to cult happened once his YT channel started going downhill and when he transitioned to full-time streaming. The moment his ability to generate money stopped primarily relying on YT AdSense and started being reliant on individuals is when you can distinguish a distinct shift in how Phil started talking to his audience and controlling (or attempting to control at the very least) the online space that he dedicated to himself as an online content creator. Third, which I believe is a very important one, like most cults, Phil didn’t outright plan to turn his online presence into a cult, the methodologies he employed inadvertently created the cultish conditions that now permeate his streams — and let’s be honest anyways, Phil is too fucking stupid, lazy, and untalented to create something as intricate as a real cult from the onset anyways. And fourth, which is very specific to Phil and his little cult, the dominant ideology is a very simple one: in this us vs. them battle, winning is achieved by giving Phil money. Kudos to this fat, pasty, ghoulish looking loser for turning his begging into a lucrative cult. Truly fascinating.
Below I’m just going to list some of the characteristics that make up the nuclei of most cults and the similarities are fucking eery to say the least:
1. Generally, information control becomes of utmost importance in all cults. Phil’s word is, ultimately, gospel. Everything he says or claims is true. Everything anyone else said about him is false, contradictory, and untrustworthy. Often times, the information is only drip-fed in small doses to maintain total control over the reality that the cult leader needs to create to justify the content of the information. And when someone has total control over a narrative they disclose on a daily basis, it becomes impossible to judge what is true or false.
2. The concept of the enemy within is prevalent within Phil’s following. Short and long-term supporters are cast out at a moment’s notice regardless of how many years of support or service they invested into the cult. The moment the dominant narrative is questioned or information dispensed by the cult leader is challenged in any way, the person becomes essentially exiled and banned forever. Groveling or public apologies may get you back in so the cult leader can reassert dominance but being welcomed back in is not guaranteed. Additionally, the cult leader often demands that the rest of the following either harasses or completely cuts contact with the exiled/ banned ex-supporter. This way of keeping control of who belongs and who doesn’t constantly puts people in a state of fear that they could be next.
3. Here’s a big one: financial motive. I touched upon this in one of my opening paragraphs and no cult can function without funding. A typical way to generate money is constantly telling people that the service/ gift/ product that only they can provide takes time and energy. And without adequate funds, they will not be able to produce aforementioned. their service/ gift/ product. So if you don’t give money to Phil, he won’t be able to stream and you won’t be able to get the chill, intimate, and community-centric content that only he is able to produce. This pressure, when constantly reinforced, works extremely well especially when the person controls the information in regards to what they give to the followers to create perceived value that no one else can provide.
4. Dissent is strictly forbidden. The cult leader’s words and narratives are considered gospel. Any sort of meaningful challenge to any dominant narrative is forbidden. Ridicule is the most common tool to disparage and cast off any sort of criticism.
5. Often times, to make themselves appear more sympathetic and empathetic, the cult leader will appropriate the trials and tribulations of anybody they may know and feed off their miseries to make themselves look better. For example, the streamer Ethica’s death is a great example of someone unrelated to Phil but whose death was used to once again reinforce his narrative of us vs. the trolls. His followers’ difficulties are also often used as topics to talk about their own struggles and how it affects them.
6. The “Us vs. Them” mentality is another big one. Ultimately, Phil makes you believe that you’re part of this special group that’s fighting off this indescribable, shapeless, and unidentifiable evil that is always lurking out there. It keeps followers invested and make them feel like they belong somewhere when very often, people susceptible to joining such groups are lonely and feel inadequate. A perfect fit for misfits snd losers.
7. The use of a very specific vernacular to obfuscate the truth the cult leader tries to disseminate is also very important. We’re all very aware of how Phil twists and misuses words and terms to satisfy the narrative he is trying to portray (i.e. behind the scenes, support, detractors, to list a few). The creation of a specific vocabulary where terms are often nebulous and undefined keep people ignorant and confused about the actual truth and enables the cult leader to reinforce their own narrative. For me, Phil’s most ingenious term that he came up with has to be the word “detractor.” The definition is loose and can include anyone from a random YT user kindly telling him that maybe he should do X thing to improve his videos to people who are attempting to swat him. It enables him to lop anyone even mildly critical of him into a group associated with people who are potentially trying to kill him. Everyone can be deigned as an enemy instantly.
8. Ultimately, Phil, like every other cult leader, offers a solution to a problem: are you lonely, bored, and frightened of the world around? Of the relationships in your life? Of all your responsibilities? Well, come chill AND support Phil so you can forget about all your problems for a few hours a day. But remember, Phil cannot do this without your support and you have to believe him regardless of what he says or claims. Otherwise you’re not welcome to be part of this very special group.
Alright, this was embarrassingly long and it’s my late night autism kicking in but I thought that all of these cult-defining properties fit Phil’s little ecosystem just too neatly for it to be a coincidence.