Wondering if he maybe means Maximillian dood:He might've finally realised that people don't believe him. If he changes it to "notable" people, he can play it up as some of the whales he speaks to "behind the scenes".
I think (read: hope) that Max is smart enough to know the SFV DLC has probably been planned out on a long roadmap years ago long before the FreeMvC2 thing gained any form of traction. Phil on the other hand doesn't know anything about "product development lifecycles" despite playing games with new content added to them all the time like WWE champions.