YouTube Is Changing Its Monetization Policy

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Google has announced that it’s making a major change to YouTube’s monetization policy that could impact thousands of channels on the platform.

In an update posted on the official support website, YouTube says that it will be updating the monetization policy regarding “original” and “authentic” content. As of July 15, YouTube’s policy will target content that it feels goes against those guidelines.

“In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload “original” and “authentic” content,” the statement reads. “On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what “inauthentic” content looks like today.”

With this new policy, channels that have become known for quickly posting AI-generated videos, copy-paste videos, and, in some cases, reaction content, could find themselves demonetized. That said, it’s currently unknown what YouTube truly deems as “mass-produced” or “repetitious” content.

Insider Gaming has reached out to YouTube for clarification, and will provide an update should a response be received.

This policy change comes not long after YouTube also made an update to its live streaming policy, limiting users under 16 from going live alone on the platform.
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Maybe I'm just an optimist but reactors btfo? Show me your "oh no" faces now, thieves.
 
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I wonder if this can be used against creators like history legends who basically provide summaries of large scale events. He had a lot of videos demonitized at the start of the Russo/Ukrainian war.

I can see them saying something like "well you use clips that other people created (news and war footage) therefor your channel is going to be demonitized."
 
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babyDunk said:
He's one of the few that might come out fine, with his income in live streaming as well.


Moist critical bros.... whatever will he do?
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It's so over
1751654136369.webp
 
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In a perfect world, I'd like to see Youtube actually giving people stable jobs in this rancid economy with the catch being that you need to follow strict rules made for the monetized videos to have quality and be held to a consistent standard. Kind of like how cable TV used to be for a time. So on paper, this change seems fine.
But looking at it realistically, this is probably gonna be just another rule to further put the average person in more unnecessary binds because "whoops, see, you might be some sort of history-focused channel, but you showed your face and gave an opinion on a topic we don't like, despite us telling you multiple times that showing your face is the only way we can prove that you're a real person, time to stop being monetized" while the companies jewgle loves still gets off scot-free.
 
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quaawaa said:
As well as all the jeet-run AI-generated slop channels that infest YouTube Shorts.
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This is the real target. YouTube doesn't care about react content. Making it so it isn't monetized only costs them money. AI slop content and channels spamming the same video over and over again makes shorts unusable and so they are absolutely going to crack down on it.

Tiktok is the closest YouTube has come to a challenger and they will skull fuck any channel that comes between them and fighting it.
 
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When they first started secretly rolling this out a couple years back, a bunch of random vtubers got banned. Lisa from Tsunderia was the only one popular enough to bring attention to it and get it undone. Best guess at the time was that some jeet-bot started identifying animated avatars' limited movements as "repetitive and unoriginal content."

A few months ago, almost every vtuber at Idolcorp (which Lisa had since joined, because she's lucky like that) got demonetized for some kind of "fraud" that nobody could figure out and nobody at YouTube would explain. (Brownoids at /vt/ claimed it was for botting but that didn't make numerical sense, and YouTube doesn't consider botting "fraud," because it benefits them.)

Hey @Null, something you'll really enjoy is about to happen.
 
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