New Video, Breaking News! Definitive Proof Coffee Brand Coffee and Player One Coffee are Roasted by WOKE SJW Millcreek Coffee Roasters of Salt Lake City! Please Like and Share!
Is their food being packaged at 2724 S 3600 W Suite I West Valley, Utah and does Player One or Meta PCs hold a food handling license to be doing these operations?
Initially the Player One/Coffee Brand Coffee packaging and shipping facility was located at 1262 S 650 W Suite 1B Farmington, Utah
He has advertised the coffee is made in-house by a family roaster with equipment he bought at a facility he owned. If that's not happening that's consumer fraud.
I was in the area and decided to make the most of it. During my travels, I came to three conclusions.
#1: Player One Coffee and Coffee Brand Coffee source (or used to source) their coffee from Millcreek Coffee Roasters of Salt Lake City. (We know this already.)
This is not new information, but it was hilarious to see in person how obvious it is that Millcreek Coffee Roasters is the exact same location as the one shown in Player One Coffee and Coffee Brand Coffee materials. I actually laughed out loud like an autist when I walked in because their entire roasting facility is clearly visible from the dining area and instantly recognizable. The walls, floors, buckets, and layout of the 3 huge Probat roaster machines are obviously the same as the Coffee Brand Coffee promotional video and from Player One Coffee's Instagram. The first quoted post lays this out quite conclusively.
The sourdough avocado toast was prepared by a blue-haired person of indeterminate gender, and it was delicious. I drank a flat white with whole milk and 2 shots of Mexican light roast espresso, and it was the best I've ever had. Their coffee is fresh and
very high quality. If you are ever in the area, it's worth a visit. I asked a barista if they ever do tours of their roasting process, and they said they would be happy to arrange a tour if you email the address on their website in advance.
Millcreek Coffee Roasters advertises their wholesale services openly and transparently on their website
under the "Wholesale" section [
archive]. They offer free delivery to wholesale customers all along the Wasatch front which encompasses Player One Coffee/Coffee Brand Coffee's Farmington warehouse (more about that in #2).
Coffee Brand Coffee
also has
a Wholesale & Corporate section of their website [
archive] which is parroting the SAME sections with nearly identical information. The oddly specific ski resort mention and the Wasatch front delivery part reads like Jer ran it through some AI to word things slightly differently. Why the fuck is Jeremy trying to pretend he's running the show here? This is so embarrassing.
Why the Meta PC guys and Jeremy Hambly have been reticent about their white label arrangement with Millcreek Coffee Roasters is unclear. This is a 34-year-old family-owned company beloved by the community that delivers delicious and ethically sourced coffee to customers all over the United States. Blue-haired avocado toast chef and Instagram posts notwithstanding, it's not even that "woke." There weren't even any pride flags for crying out loud.
#2: There is no coffee roasting or shipping at Coffee Brand Coffee's location of 1262 S 650 W Suite 1B Farmington, Utah.
Within free delivery distance of Millcreek Coffee Roasters is a warehouse at 1262 S 650 W Suite 1B in Farmington. Coffee Brand Coffee's website lists this address on their website, in the
Privacy Policy section [
archive]. It's also listed as the address on Coffee Brand Coffee's business registration with the Utah Department of Commerce, which has stayed the same since its inception and was confirmed
again when the registration was renewed without changes in March (see attached documents). This warehouse was also listed for Player One Coffee which is covered in the second quoted post.
In reality, this warehouse is occupied by a completely different company: Rockagator [
Archive]. They make waterproof backpacks. You can see the same address on their
contact page [
Archive]. The logo on the door sports Rockagator's motto: RULE THE ELEMENTS. There was nothing coffee-related visible from the front or back of the suite, nor were there Sprinter vans.
Interestingly enough, Rockagator has cited this warehouse as their business address since September 2024. I highly doubt Rockagator, a waterproof backpack business, has a Utah food handler's permit.
#3: There is no coffee roasting or shipping at the new business location for Player One Coffee, 2724 S 3600 W Suite I West Valley, Utah.
I was joined by another fellow Kiwi to brave the industrial parks of West Valley to pay a visit to Player One Coffee's newer registered address, where
@returnofthemacandcheese theorized that both Player One Coffee and Coffee Brand Coffee are shipping out their orders. This seemed plausible given the fact that it's also in the free delivery range of Millcreek Coffee Roasters and the same white Sprinter van was spotted on Google street view. However, like the Farmington warehouse, this address has no coffee connections either.
2724 S 3600 W Suite I hosts a totally different business. This is Urbane & Company, which installs concrete flooring. If you look closely, you can even see part of the Urbane logo on the non-blurred street view from 2022, which is also how it appears today. Here is an
archive of Urbane's website, which is currently down. Their
blue book listing [
archive] and
LinkedIn [
archive] lists the same Suite I address. The office was closed, but from the outside, one can see banners from concrete suppliers, hi vis vests, a whiteboard with details about local construction projects, and other office miscellany. There wasn't anything coffee related. There was a white chevy van in the back, but no Sprinter.
Urbane is a family operation run by Brady Slack and his father Steve. Brady is also a CPA who ran his own tax prep/accounting business, High Country Finance, LLC,
which he recently sold. His schtick is helping people pay as little to the IRS as possible (based) and he appears to be very connected in the Utah business community. However, there is no established link on any of his socials with Jeremy Hambly, Zack Shutt, Kyle Austin, or the Brewster family (lol) who owns and operates Millcreek Coffee Roasters.
Curiously, Kyle Austin of Meta PC grew up in West Valley where this business park is located. Of course, it's entirely possible that Kyle got some financial services for Meta PC from Brady. But what's more likely to me is that
Kyle just picked a random business park address in his hometown to list with the Utah Department of Commerce to quickly and quietly obfuscate the Coffee Brand Coffee connection. Urbane has been at this warehouse since at least 2022. There's no coffee here. This is further supported by a quick glance at Brady's
Facebook, which confirms Brady and his family are devout Mormons.
Mormons do not drink coffee, nor would they throw in with a coffee company.
Bonus content from a few doors down
What does this mean for Jeremy Hambly and Coffee Brand Coffee?
TL;DR ,there's clearly some shady shit going on with Player One Coffee and Coffee Brand Coffee. Player One Coffee's
website is down. Their
Facebook followers aren't able to get in contact with the company and assume it's gone out of business. Coffee Brand Coffee has drastically gone down in quality in recent weeks. Either the beans are being sourced from somewhere else, or they've gone stale sitting around with no buyers.
What caused this breakdown? Are they being investigated for consumer fraud?
Do these local Utah businesses even know that Kyle Austin and Jeremy Hambly used their warehouse addresses on government documents? Did they find out? Was there
ever any coffee roasting, packaging, or even shipping going on in Farmington or West Valley? Did the fine upstanding folks at Millcreek Coffee Roasters cut Jeremy off for being a massive piece of shit?
If you've made it this far, thank you for reading this effortpost. I believe Coffee Brand Coffee's days are numbered. Jer's coffee "empire" is crumbling, and he will be liquidating his inventory very soon.
