Google definitely manually fucks with results.
This page
https://kiwifarms.net/threads/heather-peto-heather-warren-james-peto.40331/ was high up on Google, which led to him doing a defamation complaint.
www.lumendatabase.org
I renamed the page so that the defamation complaint didn't work any more.
Now if you search him on Google, the results are:
1. his twitter
2. Yahoo news page about him
3. Graham Linehan's page which is basically a TERF version of Kiwi Farms
followed by a bunch of increasingly worthless shit.
There are only 123 unique results for "heather peto" on google, and his page here which should logically be in the top 3, is placed at #118, so it gets zero search traffic, even with the defamation complaint rendered useless.
If you google heather peto kiwi, then it finds it right away.
However looking at other cows, if you search 'rachel mckinnon', then kiwi farms is also hidden down in the 'zero traffic', category. I guess you must be getting some google traffic but mostly it looks like Google has taken a big dump on KiwiFarms as a site for any topic at all.