Sometimes, things just aren't meant to be popular at the time no matter how much they tried.
Take Earthbound for instance, Nintendo spent god knows how much time and effort localizing it to make it palatable for American kids and even threw in a freaking strategy guide and scratch and sniff stickers (remember those???), and even with all that, nobody gave a shit and they mostly sat on shelves for years until being liquidated in clearance or otherwise. It took mid 00s forums, youtube reviews, and image boards to make people notice the gem it was and start to talk about it in earnest. Fast forward to current year, any and all discourse/mods/etc. of the series are saturated with trannies and/or soycucks with Peter Pan syndrome. Go figure.
Case in point: