@Monster of the week "Guilt trip" is exactly the way I would put it, too.
I'd also use the words "information campaign" to describe what I'm hearing and seeing. Baked is hyping up the scale of the shitshow by saying things like "I've never seen anything like this before" and trying to claim a moral high ground when he says "we're not perfect here at the BA experience". At 16:20 he announces he's going to read the Prayer to the Archangels. And don't forget the shoutouts to other e-celebs. Faith Goldy in da house!!! Meanwhile he's glossing over what his mistakes were and focusing in on the adulation of his dwindling fanbase. All the while he's doubling down on the things that started this shitshow to begin with: he doesn't want "toxicity" in his community.
This guy is going straight down the fake redemption checklist.
*EDIT: Man, fuck this guy.
All you need to know is right fucking here:
At 16:58 after a brief pause for thought: "This channel is a channel to uplift people. It's a channel to encourage people. It's a channel to have a fun time. So that is what I've decided and obviously that was something that people were upset with and I'll just put it out there. It's gonna be a fun channel. It's gonna be an uplifting channel. It's gonna be encouraging. It's gonna be a place you can call home.
And if that's not something you want to be a part of, that's totally fine. I'm not gonna cry about it. I'm not gonna care if you don't want to be a part of it. That's okay. This is a new venture for me: building up a community that I love and that loves each other.
And of course I could totally- dude, do you know how easy it would be for me to say 'I don't care if someone's being a complete asshole to everyone all the time, they're donating!' And I could a lot more money by keeping every single person around... but that's not the goal here. The goal here is to build a real community. To build a long-lasting, sustained community that does good things for the country. That does good things for America. That does good things for white people, for white civil rights. That's uncucked, that tells the truth, and has integrity. Real talk."